Jua Cali whose real names are Paul Julius Nunda is a Kenyan hip hop artist and performs in Swahili and Sheng in a popular style called genge.
Jua Cali was born on the 12th of September 1979 and brought up in California Estate in Eastlands, Nairobi.
He attended Ainsworth Primary School, Shepherds Junior Buruburu, Jamhuri High School and later Kenya Christian Industrial Training Institute (K.C.I.T.I) Eastleigh, where he studied diploma in Information technology.
His entry into the music industry included singing in a band called ‘Sita Futi’ which disbanded as soon as it was started. Calif Records came into being after he teamed up with his childhood friend Clemo to form the record label, that quickly became a hit factory, gaining prominence in the East Africa music scene.
Jua Cali is a commercial success, as he became Kenya’s first artiste to get an endorsement where in 2007 he signed a reported Sh1-million-a-year deal with mobile phone giant Motorola for its W model.
Jua cali is one of the most successful artists in the Kenyan music scene as far as endorsements and pay per show income is concerned. Early 2009, Telkom Kenya appointed him as the Orange Ambassador for their youth market and began his one-year sh10-million shilling contract by fronting the ‘hello tunes’ advertising campaign.
He has also been involved in other major advertisements such as Protex bath soap and Pilsner beer, deals which have earned him big cash. He’s also the Bloodlink Foundation Kenya ambassador.
His first recorded track was Ruka, released in 2001 and was followed by Nipe Asali in 2002. In 2004 He collaborated with Pilipili in track “Kamata Dame“. Like most Kenyan artists, it took several years before his first full album was released. His album “Juacali Sekta” reached the stores in 2006, containing mostly previously released singles.
His single Kwaheri (featuring Sainapei) was a major hit in Kenya in 2007. At the New Year’s Eve 2008/2009 he released a new album, Ngeli ya Genge. He has toured the US and other countries.
At the 2006 Kisima Music Awards, Jua Cali won the Boomba male award for his song Kiasi . At the 2006 Chaguo La Teeniez awards (CHAT Awards) he was nominated in three categories, but won none of them . At the 2007 CHAT Awards he won two prizes: Best Male and Celebrity categories . At the 2007 Kisima Music Awards Jua Cali won two categories: best male artist and boomba male . In August 2007, he was among 100 most influential Kenyans as selected by The Standard newspaper . He has toured the US and other countries . In 2007 he was internationally nominated for the MOBO Awards and MTV Europe Music Awards. His hit Kwaheri (featuring Sainapei) was a major hit in Kenya that year . He was nominated for three categories at the 2008 CHAT Awards, and won them all: Favourite Male Artiste, Best Live Stage Performance and Best Collabo Song (Kwaheri). In 2008, he was nominated for Best African artist at the MOBO Awards to be held in London, England.
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