Safaricom (NSE: SCOM) has launched a new all-inclusive music streaming service offering a wide variety of music to consumers as well as an additional platform for artistes to sell their music.
The “SONGA by Safaricom” streaming service will be accessible as an app on Android mobile devices.
The app provides one-touch access for music across all major genres giving subscribers convenience of listening to their favorite music on their smart phones.
The app curates, codifies and classifies vernacular, local music and a world class international music catalogue with over 2 million songs from over 400,000 artistes. Available music includes songs by Wizkid, Camila Cabello, Usher, Chris Brown, Beyonce, Davido and local hit artistes such as Sauti Sol, Mercy Masika, Nyashinski, and Eric Wainana among others.
Nyashinski was one of the headliners at the much-talked-about launch of the Safaricom Songa app.
“The App is very important because now artistes have a direct relationship with their consumer. Artistes don’t have to go through a middleman for their music to be heard by their fans when the App is there, because they just have to download the music directly from there. It is also easier for more talents to be noticed, as previously there was favouritism and bias.” ~ Nyanshinski
When Nyashinski made a comeback, people thought he was a new artiste. “It worked for me because it made them give me a chance, even as a new and blank canvas, as opposed to having an expectation. Because anytime one has an expectation, there is a chance you would let them down. This far I have come it is because of the fans I have.”
Nyashinski concludes by reminding Kenyans the importance of the Songa app.
“Songa is special because it is Kenyan. I will use this example where you have your dog and the neighbour has one. So don’t feed the neighbour’s dog before yours is full. Songa has a very good interface and is easy to access because it also has all the music, from international to local.” ~ Nyashinski
The service has concluded agreements with major international and African music labels and aggregators, including Sony Music Entertainment, Africori, Africha, Ngoma and Expedia, and is at an advanced stage of negotiation with other labels.
Sean Watson, managing director of Sony Music Entertainment Africa, said: “In Songa by Safaricom, we see a unique solution that rivals international music applications. Sony Music Entertainment is proud to be associated with this unique product that we believe is well positioned to deliver on its promise to entertain and capture unique moments in our lives.”
Yoel Kenan, CEO of Africori, one of the largest Africa aggregators, also had his say: “We see a natural home for our diverse African content here. We love the focus on the latest African hits as well as the timeless catalogues of yester years.”
The launch of the SONGA by Safaricom music App emphasizes Safaricom’s commitment to growing the Kenyan music industry. Safaricom runs the biggest ring back tunes popularly known as Skiza for its 29 million customers. Last year Skiza service paid out over Kes 1.4 billion to artistes.
“We are happy and excited to add yet another revenue stream that will increase Kenyan artistes earnings because we believe in working together to make great things happens,” said Mulinge.
To drive consumer uptake and create awareness of the platform, Safaricom has engaged Kenya’s most acclaimed award winning artistes Nyashinski, Sauti Sol and Mercy Masika as creative directors for SONGA by Safaricom.
To get the app, dial *812# or go to www.songamusic.com/download